Global marketing and advertising: understanding cultural...

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Global marketing and advertising:...

Global marketing and advertising: understanding cultural paradoxes

Mooij, Marieke K. de

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এই বইটি আপনার কতটা পছন্দ?

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মান নির্ণয়ের জন্য বইটি ডাউনলোড করুন

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ক্যাটাগোরিগুলো:

Business & Economics - Sales & Marketing

সাল:

2013

সংস্করণ:

Fourth Edition

প্রকাশক:

SAGE Publications

ভাষা:

english

পৃষ্ঠা:

416

ISBN 10:

1483315452

ISBN 13:

9781483315454

ফাইল:

EPUB, 4.77 MB

IPFS:

,

english, 2013

অনলাইনে পড়া

তে রূপান্তর প্রক্রিয়া চলছে

-এ রূপান্তর ব্যর্থ হয়েছে

আপনি আগ্রহী হতে পারেন

Hofstede Geert. — Cultures Consequences: International Differences in Work-Related Values

Kiefer Lee, Steve Carter — Global Marketing Management

Svend Hollensen — Global marketing : a decision-oriented approach

Jean-Claude Usunier — Marketing Across Cultures

Edward T. Hall — Beyond Culture

Gillian Dyer — Advertising as Communication (Studies in Culture and Communication)

Sak Onkvisit, John J. Shaw — International Marketing.

Dawn Burton — Cross-Cultural Marketing: Theory, practice and relevance

Masaaki (Mike) Kotabe, Kristiaan Helsen — Global Marketing Management, 5th edition

Carol J. Pardun — Advertising and Society: An Introduction

House, Robert J — Culture, leadership, and organizations: the GLOBE study of 62 societies

Dr Chris Hackley — Advertising and Promotion: Communicating Brands

Sean Nixon — Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Hofstede, Geert — Culture’s consequences: comparing values, behaviors, institutions, and organizations across nations

Katherine Toland Frith, Barbara Mueller — Advertising and Societies: Global Issues (Digital Formations, Vol. 14)

Thomas L. McPhail — Global Communication: Theories, Stakeholders and Trends

Michael R. Czinkota, Ilkka A. Ronkainen — International Marketing

Sandra Ernst Moriarty; William Wells; Nancy Mitchell — Advertising & IMC : principles and practice

Hollensen, Svend — Global marketing

Mark C. Green; Warren J. Keegan — Global marketing

Kenneth Clow, Donald Baack — Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters — Consumer Behavior

Marieke de Mooij — Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Michael Minkov — Cross-Cultural Analysis: The Science and Art of Comparing the World’s Modern Societies and Their Cultures

Arthur Asa Berger — Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Renato Tomei (Editor) — Advertising Culture and Translation: From Colonial to Global

Rosalind Masterson; David Pickton — Marketing: An introduction 3rd edition

Ozlen Ozgen — Handbook Of Research On Consumption, Media, And Popular Culture In The Global Age

Yahya R. Kamalipour — Global Communication: A Multicultural Perspective

Timothy deWaal Malefyt, Brian Moeran — Advertising Cultures

William B Gudykunst; Tsukasa Nishida — Bridging Japanese/North American differences

Glen H. Brodowsky;Camille P. Schuster;Rebeca Perren; — Handbook of Research on Ethnic and Intra-cultural Marketing

Braman — Applying the Cultural Dimension of Individualism

Geert H Hofstede; Gert Jan Hofstede; Michael Minkov — Cultures and organizations : software of the mind : intercultural cooperation and its importance for survival

Del I. Hawkins; Roger J. Best; David L. Mothersbaugh — Consumer behavior : building marketing strategy

Philip R. Cateora, John Graham — International Marketing

Michael R Solomon; et al — Consumer behaviour : a European perspective

Miriam Erez, P. Christopher Earley — Culture, Self-Identity, and Work

Ng, Sharon (editor); Lee, Angela Y(Editor) — Handbook of culture and consumer behavior

Jean-Claude Usunier, Julie Lee — Marketing Across Cultures (4th Edition)

Martin J. Gannon, Karen Newman — The Blackwell Handbook of Cross-Cultural Management

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